Cheerios Maker (General Mills) Linked to Rainforest Destruction
An activist group, Rainforest Action Network (RAN), linked General Mills to destruction of rainforests in Southeast Asia in dramatic fashion on Tuesday, when it unfurled a giant banner, reading “Warning: General Mills Destroys Rainforests”, outside the company’s Minneapolis headquarters building. The stunt was executed to highlight the role that palm oil consumption has in deforestation in Indonesia, Malaysia and Papua New Guinea. Expansion of oil palm plantations over the past twenty years has emerged as one of the biggest threats to the Southeast Asia’s rainforests.
RAN says that at least a hundred General Mills products, including goods sold under Pillsbury, Betty Crocker, Stovetop Hamburger Helper and Toaster Strudel brands, contain palm oil or palm oil derivatives. RAN is calling for General Mills to commit to buying only responsibly-sourced palm oil.